The Girl Effect

I found this fascinating.  Dan Heath at Made To Stick quotes a study as follows:

“When women and girls earn income, they reinvest 90 percent of it into their families, as compared to only 30 to 40 percent for a man.”

And references this video:

Don't know what to do with what I learned on that yet, but it is intriguing.  I am thinking of the whole micro-loan movement with Kiva and such, and this adds another layer to it - microloans seem to have a great positive influence on cultural change, and it seems that maybe there is a more targeted way to effectively engage in micro-loans - invest in a girl.

On a sidenote - I'll blog on this from Mike Metzger later - but I just want to mention that he makes the intriguing comment that social engagement often fosters evangelism - I am wondering if there is anything we can learn from the whole microloan movement and the girl effect that we can transfer back here to America in such a way that it fosters evangelistic success, rather than seeks to replace it?