Blog Posting Frequency Doesn't Matter Anymore
I came across this post this morning at Marketing Profs (Hat Tip - Joe Carter) Eric Kints, the author, says that blog posting frequency doesn't matter anymore. Here are the ten reasons this is so.
#1- Traffic is generated by participating in the community; not daily posting.
#2 – Traffic is irrelevant to your blog’s success anyway.
#3- Loyal readers coming back daily to check your posts is so Web 1.0.
#4 - Frequent posting is actually starting to have a negative impact on loyalty.
#5: Frequent posting keeps key senior executives and thought leaders out of the blogosphere.
#6: Frequent posting drives poor content quality.
#7: Frequent posting threatens the credibility of the blogosphere.
#8 - Frequent posting will push corporate bloggers into the hands of PR agencies.
#9 - Frequent posting creates the equivalent of a blogging landfill.
#10 - I love my family too much.
Four thoughts:
1. This is hilarious timing since just last night I did a post promising to post more so that I don't lose my loyal readers. Apparently, frequent posting won't affect reader loyalty.
2. I have two or three posts in mind that I wanted to write today, in addition to this one. If I have time to write them I'll do it but I'll apologize if this runs anyone off and will try to space my posts out in the future.
3. I am wondering if any of my readers want to comment and agree or disagree with anything that Mr. Kints says here. I strongly encourage you to read his post to get the background on the above bullet points.
4. What will this do to Tim Challies, who is severely OCD about posting every day?
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